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Love is in the flair

Valentine’s Day collections

Love is in the flair

The month of love is upon us and with Valentine’s Day right around the corner, it’s time to take some important sartorial decisions – should you or shouldn’t you invest in some retail therapy and give your wardrobe a taste of Cupid come the 14th? Instep makes the decision easier as we round up Valentine’s Day collections being put out by some of our favourite designers. From high fashion to high street, there is something to suit all tastes and budgets out there, so you really have no excuse for not getting a wardrobe update this week.

Sublime by Sara

If understated elegance is your thing, you will love Sara Shahid’s Pure Rouge collection slated to hit the stores this weekend. Flowing silks and chiffons and shimmery satins create glamorous ensembles that range from classy long dresses to smart tunics, and a lot more in between. The monotone pieces, featuring just a hint of threadwork and stone embellishment here and there, are priced between PKR 5,000 and 25,000 and are va-va-voom enough to turn heads.


Élan’s Valentine collection titled J’adore features a dramatic array of tunics, pants and short jackets worked in baroque-inspired details. The embroidery is plush and ornate but the silhouettes retain the modern edge that make Khadija Shah’s designs so coveted by fashionistas. Red, black and gold come together in a collection that will work not just for Valentine’s Day but will see you through numerous formal dos this spring.

Nida AzwerNida-Azwer

You really can’t go wrong with a Nida Azwer ensemble, no matter what the occasion. The designer’s capsule V-Day collection is an extension of what one can find in her store at any given point – versatile pieces to suit varying tastes. Nida pays ode to the month of love with pieces in red that range from flowing peshwazes to embroidered tunics and cotton kurtas in quirky prints.


If you want a taste of the Elan aesthetic without the subsequent dent in your wallet, check out the Sapphire store at Dolman Mall Karachi for its Valentine’s Day collection. Consisting of ten new designs that cast designer Khadija Shah’s aesthetic in a more affordable light, the outfits have a fun, young and vibrant feel, making them the perfect present for your college-going sweetheart.


Fun, edgy and affordable – that’s Daaman’s V-Day collection in a nutshell. The tunics and tops feature either quirky motifs and whimsical floral prints or are free of embellishment in monotones that focus on the trendy drape and structure. With prices that start at PKR 3,500, we say that’s a deal we can fall in love with.

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