Rihanna’s much anticipated, debut makeup line, Fenty Beauty launched globally (online) at a live streamed event in Brooklyn last week. The new makeup collection offers a range of products focusing on the complexion and has no place for lipstick or eye shadow palette. There are seven categories in total, each with remarkable variations to suit every skin tone, ranging from ultra light to dark complexion. Speaking to Bazaar.com, Rihanna shared, “The biggest challenge was making sure that each product covered all skin tones, and it was a challenge I was up for. I didn’t care how long it took. I was going to make sure that we covered most skin tones. Diversity and inclusivity are important to the brand. I hope that fans, makeup lovers, and makeup artists feel that.”
Here’s all you need to know about each one of them.
Pro Filt’r Retouch Primer
If you want to get hold of just one product out of all that Fenty Beauty offers, primer should be your choice. It provides a lasting, natural glow as it blurs imperfections and helps remove excess shine on the face. This oil-free primer diffuses pores and provides an even skin tone. Pro Filt’r Retouch Primer is available in one shade but melts into all skin tones instantly giving a smooth texture to it.
Pro Filt’r Soft Matte Foundation
Available in 40 shades, Pro Filt’r Soft Matte Long Wear foundation is “buildable” according to Rihanna. It looks almost like your skin and doesn’t budge within minutes of applying it. It is one of the most sweat and humidity proof foundations made with climate-adaptive technology that easily build from medium to full coverage, giving a smooth touch to the skin. And the perfect range of shades, created after thorough research and insight from world’s top makeup artists, make it appropriate and suitable for every skin type.
Match Stix Matte Skinstick
If powder is not your thing, Fenty Beauty also offers 30 Match Stix with 20 matte shades and 10 shimmer Match Stix. The matte shades can be used to contour, correct conceal as well as highlight, allowing for a soft, creamy and buildable skin texture. This cream-to-powder formula is weightless and can be blended very easily without any caking when you apply it.
Match Stix Shimmer Skinstick
In addition to 20 matte shades, there are 10 shimmer Match Stix that hold the only pops of color in the entire collection. They can be used as blush, highlighter or lipstick, to be more creative and if you like, you can use them as eye shadow options too in absence of an eye palette. The packaging of the Match Stix is also very unique. The stick’s magnetic hexagons clip together in a highly convenient way. When one is next to the others, the magnets attract and create what looks like the human DNA.
Killawatt Freestyle Highlighter
Killawatt Freestyle Highlighter is a brilliant gold pressed powder that is guaranteed to make cheekbones pop. Rihanna has launched six powder highlighters, four duos and two singles. The duos comprise a subtle shimmery shade and an intense shade but it’s safe to opt for singles. The Trophy Wife shade looks like a fresh gold bar out of Fort Knox packed into powder compact. It’s the most glittery golden highlighter perfect for all skin tones.
Invisimatte Blotting Powder
Once you have applied the highlighter, the next step is to blot. Rihanna has launched two shine-busting options to achieve the purpose; a translucent powder with a soft puff and blotting papers. The powder blends seamlessly into the skin without making it look pale. A mini brush for blotting powder also comes with the kit in addition to a sponge which is more of beauty blender.
Gloss Bomb Universal Lip Luminizer
Fenty Beauty is more about your face and doesn’t really offer anything for the lips except for one gloss, the Fenty Beauty Gloss Bomb Universal Lip Luminizer. The sweet-smelling, peachy-bronze gloss has shades of gold shimmer and is moisturizing but not sticky, providing a perfect, everyday finish.