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4 Beauty Products that will Change the Game in 2015


What new textures, technologies, and innovations will have the biggest impact this year? We’re putting our money on these standouts (and stashing them all in our make-up bags and bathrooms).

John Frieda Luxurious Volume 7-Day Volume In-Shower Treatment

Why it’s a game-changer:

Products that promise to makes strands look fuller have been crowding salon and drugstore shelves for the past several years, with bouncy blow-outs still trending on the runways and more and more women expressing concerns about thinning hair. Countless stylers create the illusion of more volume, but the results typically don’t last. John Frieda is aiming to change that with a new semipermanent, rinse-off treatment that uses polymer and fruit acid technologies to add texture and thickness to fine strands. The product also strengthens hair with protein over time so that it doesn’t just look good, but feels healthier, too. The patent-pending mix of ingredients delivers noticeable fullness after the first use, but “the product was designed to last through multiple washes, therefore it does not need to be used every time you shampoo,” says Niyati Chanchani, associate director of R&D at John Frieda. An affordable, at-home body builder that lasts from Monday to Sunday? We haven’t been this excited since dry shampoo.

Dove Dry Spray AntiperspirantBeauty_Dove

Why it’s a game-changer:

Spray-on antiperspirants fell out of favor decades ago due to environmental concerns about aerosols, as well as the inconvenience factor. “In the past, spray-ons were prone to leaving a sticky residue that felt like it stayed with you all day,” says Matthew McCarthy, senior marketing director of antiperspirants and deodorants at Unilever. Enter a new alcohol-free formula from Dove that doesn’t leave white streaks on your LBD and dries in seconds. Karlie Kloss has been toting it home from Europe for seasons, and that girl knows how to break a sweat.

Shiseido Ultimate Sun Protection Cream SPF 50+Beauty_Shiseido

Why it’s a game-changer:

Dermatologists (and maybe your mother) often warn that sunscreen loses its effectiveness when it’s exposed to water or sweat. That’s why it might be hard to wrap your head around the new WetForce technology infused into Shiseido’s cult-favorite SPF: It actually works better when it’s wet. Instead of resisting water, the formula uses it along with positive and negative ions to create a stronger UV protective veil around the skin. Now that’s what we call a breakthrough.

Chanel Hydra Beauty Micro SerumBeauty_Chanel

Why it’s a game-changer:

We all know the unspoken skincare rule: What’s big in Asia will eventually become big in the States. In 2015, look out for micro-encapsulation technology to pop up in antiaging serums, like this new one from Chanel. The idea behind the formula’s tiny droplets is that they’ll help keep key ingredients (like camellia oil extract) fresher and more potent so that you get a more concentrated blast of benefits when you apply them to your skin. Niche brands such as Wei and Skin Inc. have introduced similar formulas in the East, but now that Chanel is on board, there’s sure to be a ripple effect across America and Europe.

– By Baze Mpinja at Style.com

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